Merve's existing brand identity did not effectively communicate these values to its target audience. As a result, the brand sought to undergo a rebranding and web design project to better align its brand strategy, brand identity, and web design with its mission and values.

The goal of this project was to create a new brand strategy, brand identity, and website design for Merve, a luxury fashion brand that produces innovative, modern, and high-quality pieces. The new brand strategy emphasized Merve's values of creativity, quality, authenticity, and inclusivity, while creating an aspirational brand image that resonated with its target audience of urban, intelligent men and women who value fashion as a means of self-expression.

A new logo and typography were designed to reflect Merve's sophisticated and modern aesthetic. The new website provided an engaging and user-friendly experience for customers, effectively showcasing MERVE's products and values. The e-commerce platform also contributed to an increase in online sales and customer engagement. The rebranding and web design project successfully positioned MERVE as a luxury fashion brand that empowers individuals to express themselves authentically and confidently, no matter where they go.